On Thursday evening, while unconfirmed reports spread about a shooting at Brown University, CNN’s Kaitlan Collins posted on social media, pointing out the conflicting information and directing people to her network’s 9pm newscast.
While it is by no means a perfect news source, her message seemed accurate for a lot of people. It remains one of the broadcasters where you can find grounded and mostly reliable reporting – particularly during fast-moving events such as the one developing near a New Hampshire storage facility.
An Uncertain Situation Amid a High-Stakes Struggle
Yet CNN, now four and a half decades old, finds itself in a precarious situation as two massive media corporations battle over ownership of its corporate owner, Warner Bros Discovery.
Whatever the outcome, the destiny of CNN has become part of a high-risk game of business acquisition, rather than as a question of what benefits the news-consuming public.
“Here is one more case of the fundamental flaws with origins in decades of regulatory actions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.
The debate about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a more important point.
“It is often framed as a business story with key players as the protagonists, but there is scant discussion of the common good,” Pickard said.
The Additional Factor: Political Influence
The CNN scenario is made more complex by Donald Trump’s opinions about a network he has frequently denounced as perhaps his chief “fake news” foe.
Think back to the chants of “CNN sucks!” at the president’s rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.
Trump now claims that the network requires new ownership. You can read that as ownership that will insulate him from negative coverage and examination. That is a factor in why he seems to favor Paramount Skydance, which has made a unsolicited offer.
There is a basis to prefer that company more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently appointed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that historic news network.
A Future of More Turmoil
Notably, if Netflix is successful, CNN and other cable outlets would first be carved out into a separate entity. This might be a welcome development to many at the network, but it’s far from a safe harbor. That setup could set up CNN for another sale. It never ends.
According to Timothy Wu, a great deal of this is against the law, anyway. The prominent critic of big tech’s dominance recently argued that competition laws should disallow both deals.
“Either merger would be bad for the country, and both should be challenged by anti-trust authorities,” Wu argued.
The Fundamental Issue and a Path Forward
No matter the outcome in this situation, the bigger problem persists.
“The present media landscape is a very structure that undermines democracy, but we ought not succumb to the belief that change is impossible,” Pickard said. Regulatory choices – from the 1930s and 1940s – helped to build this hyper-commercialized monster, and different policy decisions can fix it.
Will that happen in an era where the head of the FCC won’t even affirm that the agency is independent? Overhaul is very unlikely now, but that is not to say it will never happen.
Initiatives that support independent news organizations, bolster local journalism, subsidize public media, and prevent the consolidation of media power in too few hands are within reach – they are necessary for a functioning democracy.
In the world of media ownership, larger is not superior. And news organizations like CNN shouldn’t be tools in the newest corporate chess match.